Amplify is BrightStar's automated marketing engine that combines geo-targeted email campaigns with Meta (Facebook/Instagram) retargeting. This document covers the technical architecture and data flow.
How Amplify Works
Create Event
Build your event page
System Components
Audience Engine
Data source: 350,000+ verified ticket buyers
Segmentation: Geographic, interest, behavior
Update frequency: Real-time
Email Campaign System
Provider: SendGrid (enterprise tier)
Deliverability: 99.2% inbox placement
Personalization: Dynamic content blocks
Meta Ads Integration
API: Meta Marketing API v18.0
Pixel: Server-side events
Audiences: Custom + Lookalike
Analytics Dashboard
Real-time: Impressions, clicks, conversions
Attribution: 7-day click, 1-day view
Reporting: Automated weekly summaries
Campaign Activation Flow
When you activate Amplify:
- 1Event data synced to marketing system
- 2Geo-targeting radius calculated from venue
- 3Audience segments selected (200mi for in-person, national for online)
- 4Email campaign scheduled (immediate + 3 follow-ups)
- 5Meta pixel installed on event page
- 6Retargeting audiences created (visitors, similar buyers)
- 7Ad creative auto-generated from event image/title
- 8Campaigns launch within 24 hours
Campaign performance simulator
Interactive component coming soon
Targeting Specifications
Geo-Targeting (Email)
In-person events: 200-mile radius from venue
Online events: National (event country)
Custom: Set specific regions
Audience Segments
Primary: Bought tickets to similar events
Secondary: Engaged with similar content
Tertiary: Geographic match + interest signals
Meta Audiences
Hot: Event page visitors (7 days)
Warm: BrightStar buyer lookalikes
Cold: Interest-based expansion
Performance Benchmarks
Email Campaigns • Open rate: 35-45% (industry avg: 20%) • Click rate: 4-7% (industry avg: 2.5%) • Conversion rate: 1.5-3%
Meta Campaigns • CPC: $0.15-0.25 (industry avg: $1.50+) • CTR: 1.8-2.5% • ROAS: 6-10x average
Activate Amplify 4-6 weeks before your event for optimal results. Retargeting campaigns need time to build audience pools and optimize delivery.